Let’s face it, rebranding your business can be daunting. Not only does it involve a risky revamp of your company’s identity, but knowing how to hit the right tone of voice will result in ‘sink or swim’.
Striking the right balance with a rebrand is vital. This takes skill and insight into your target market. Knowing what problems your customers need solving and how you can be the ones to deliver this not only through your product/service but in your brand messaging too.
We recently rebranded and we are stoked! For us, we need to send a new message. Our agency had evolved from it’s start-up days and we needed to show you just how much more we could do now. We needed to appeal to our target audience and we needed to stand out from a very overly saturated web design market. And so bunnyduck.design was born! Our wonderfully kooky, no nonsense, contemporary design agency.
Our message: “Perspective Is Everything”.
Lego
A surprising example of a company who undertook rebranding to demonstrate their understanding of what their customers need is Lego.
Yep, Lego were in trouble, big trouble. In 2003 they lost $300 million, yes MILLION, in a failed attempt at expanding with new products and designs. Despite these efforts, Lego had completely failed on account of neglecting to identify their own customers wants.
So in 2004 the new CEO took the simple approach of asking Lego’s target audience what they want. That audience being; kids!
Their response was clear, to build.
Lego sacked the new, pre-built designs and newly shaped bricks that had ultimately led to it’s demise and revisited the more basic bricks to be used in a way to resemble more complex objects.
SCORE!
The rebranding of LEGO was so successful it has been called the most significant turnaround in corporate history.
The brand has even been called the “Apple of Toys” due to its growth and renewed popularity.
Tupperware
Another big rebrand worth mentioning is Tupperware.
Tupperware is best known for its durable household products that were. Sold at home parties in the 1970’s. This image was something that stayed with the company long after we put away our flared trousers and space hoppers!
Fast forward to the present day and Tupperware have reinvented itself with an updated look and feel, alongside new messaging “Confidence Becomes You”.
The thing to take from this example is that even legacy companies need to rebrand to stay relevant and connect with their consumers. If you let your brand become stale, new competitors will be sure to pick up where you remain. With brighter, relevant and more appealing brands. So you have to evolve to stay in the game.
So have a think… Can you honestly say your company branding and message is telling your customers what they want to hear?
If it’s not… let’s talk: 01603 339029
Or email: hello@bunnyduck.design
Or meet, mine’s a cup of tea, milk no sugar!